Singapore launch of Solaris 1 & 2: The latest phase at White City Living

Home to the iconic BBC Studios since 1960 and Westfield London, Europe’s largest shopping mall since 2008, White City is a trendy West London neighbourhood within the Borough of Hammersmith & Fulham. Over the past few years, the area has witnessed a remarkable transformation, making its mark on the London property market. The area’s sought-after Zone 2 location with proximity to central London and abundant transport possibilities made it a tempting proposition for developers like Berkeley Group’s St James. Known for their expert placemaking skills, Berkeley has turned a previously overlooked location into a vibrant and well-connected community that blends modern living with world-class amenities.

As we prepare for the Singapore launch of Solaris 1 & 2 at White City Living, let’s look at where it all started and what overseas investors can expect from this exciting new development.

White City before regeneration

White City Living is part of an extensive £8bn regeneration scheme, spanning 10.5 acres on what was previously a warehouse site for Marks & Spencer. However, White City’s history dates back much further. The area gained prominence in 1908 when it hosted the Summer Olympics. Despite its historical significance, the area had fallen into disuse before the regeneration began.

St James has played a crucial role in reimagining this space, turning it into a mixed-use development that harmoniously blends residential, commercial, and recreational spaces. The exceptional landscaping of White City Living, including eight acres of gardens and a five-acre park, has transformed the area into a green haven amidst the bustling city.

Why do communities love White City Living?

White City Living is a complete package as it offers a collection of luxury suites and apartments brand new to the market. These modern residences include suites, one, two and three-bedroom apartments at Solaris 1 & 2 . Located in an upbeat Zone 2 location in West London that is well-connected to the rest of the city, it caters to the needs of a diverse population, from young professionals and students to families and couples.

Proximity to major landmarks, such as the 23-acre campus of Imperial College London (ICL) and, White City Place makes it a hotspot for students and working professionals. White City also stands out as a shopping and entertainment district, as it is adjacent to one of Europe’s largest malls, Westfield London, which has over 400 retailers featuring several luxury and high-street brands. Another reason why White City is such a favoured area is because it is surrounded by some of West London’s most prestigious and affluent postcodes such as Notting Hill, Holland Park and Kensington.

Well-connected with Tube stations at the entrance

White City Living is connected to two Tube stations at its entrance: White City Station on the Central Line and Wood Lane Station on the Circle, Hammersmith & City lines. These stations offer quick and convenient commutes to key business and entertainment districts across London. The West End is just a 15-minute journey away, King’s Cross can be reached in 20 minutes, and Liverpool Street in 30 minutes.

While ICL (White City) and the Royal College of Art campuses are just a five-minute walk away, other top universities such as University College London (UCL), London School of Economics (LSE), ICL (South Kensington) and King’s College are within a half-hour commute.

Infinity pool, rooftop beach club and more

Residents of Solaris 1 & 2 at White City Living will enjoy access to an impressive array of amenities, including one of London’s first rooftop beach clubs with indoor and outdoor swimming pools, featuring an Olive Grove and terrace bar with stunning sunset views.

Other lifestyle amenities include a fully equipped gym, spa rooms, lounges, cinema rooms and, cafés. For those who love nature, White City Living features eight acres of landscaped gardens, including a five-acre park with exotic oriental water gardens.

Your on-site property partner

As the only on-site estate and lettings agency, Benham & Reeves has managed to let out over 250 properties in the previous phases of White City Living, receiving up to 32 applications for every rental advertised. With yields of up to 4% for landlords, 40% of the properties get re-let before the tenant can vacate, with rents of up to £2,500 per month for Manhattan one-beds and up to £6,250 per month for three-bedroom apartments.

In addition to our on-site branch, we also have a specialised Japan and China Desk, working closely with HR teams of top Chinese and Japanese multinational corporations (MNCs). This service provides landlords with high-calibre tenants, including professionals and business executives, ensuring a steady stream of well-paying tenants.

Exclusive opportunity for Singapore investors

As one of West London’s most popular regeneration schemes, properties at White City Living are selling and renting out quickly compared to other projects in the vicinity. The Singapore launch of Solaris 1 & 2 over the last weekend of September presents a rare opportunity for buyers and investors to reserve their dream home in London and you can register now to book your slot. Contact us for more information.