Case study – Doubling rental revenue through furnishing and refurbishment in Notting Hill

In the lively centre of Notting Hill, London, a charming one-bedroom property at Colville Terrace was recently refurbished by our furnishing partner, InStyle Direct. Along with budget-friendly refurbishment, their design-led furnishings and window dressings played a key role in achieving over 100% rental increase. The property’s asking rent was notched up from £1,200 per month straight into the £2,000 to £2,500 bracket.

Landlord’s clear vision of what was needed

Affluent neighbourhoods like Notting Hill, W11, typically demand premium rents. The property’s great location and growth potential made it a good prospect for a profitable transformation with the right strategy. The client wanted to ensure a cost-effective solution was provided that could help increase the property’s rental yield.

Having thoroughly surveyed the property and recognising Notting Hill’s competitive rental market, InStyle Direct’s team understood that a basic TLC would not be sufficient. Hence, they recommended a complete overhaul within the desired budget to raise the property’s value and attract high-quality tenants.

Here are some of the key transformations instrumental in achieving the desired result

Removing the false ceiling to make the property look bigger and brighter

The removal of the false ceiling instantly increased natural light in the property, making it feel more spacious and inviting. The increased height and space allowed the designers to put in hanging lights that added to the decor elegance of the property.

Open-plan kitchen area

They also removed the walls of the segregated kitchen area to accommodate an open-plan design layout. By opening up the kitchen, the floor space was seamlessly integrated into the living area, making it spacious and giving it a modern look. The new kitchen design also offered more storage space, a sought-after feature in London rentals.

Creating a home office space

Today’s hybrid work culture demands a dedicated workspace at home, which is an essential feature for many renters. The team transformed a portion of the living room into a cosy and functional home office with integrated work storage and natural sunlight. This thoughtful new feature aligned well with the latest rental trends and the result can be seen in the returns it received.

Combining style and functionality

Drawing inspiration from the vibrant energy of Portobello Market, the objective was to capture the essence of Notting Hill. To bring out a bohemian charm, carefully selected furnishings were added. Each item, from the carefully chosen wall art to the soft furnishings, was handpicked by expert designers to create a warm and inviting space without compromising quality and comfort.

What was the outcome?

Within days of being relisted, there was a significant increase in interest in the refurbished property. Colville Terrace found a tenant willing to pay over £2,400 per month, double the original asking price. The upgrades and new design attracted higher-quality tenants and secured a long-term lease, ensuring a steady rental income for the landlord. Our furnishing partners budget-focused approach ensured that every expense contributed directly to boosting rental revenue, prioritising impactful changes to maximise the return on investment.

How can InStyle Direct’s furnishing and refurbishment services help you achieve the same results?

Every year, they manage 250+ interior design projects, utilising the expertise of architects, builders, and interior designers to bring your vision to life. Their services extend to providing your residences with new kitchen and bathroom installations, flooring, wiring, plastering, and structural enhancements, starting at just £18,000 + VAT.

They meticulously plan and budget their work to ensure transparency at every step. Additionally, their high-quality furniture packages starting at just £3,395 + VAT give your space a design-led makeover. So, if your older rental property isn’t living up to its potential, a well-planned refurbishment and furnishing might be the game-changer you need. Contact us to know more!